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Wydarzenie TOP 5 branży MICE pierwszego półrocza 2014. „Wjazd” w granicach dobrego smaku. Wartość merytoryczna dużo większa. Tygiel prelekcji, spotkań, networkingów – nie do porównania w żadnym innym tego typu wydarzeniu – dlaczego? Meetings Week to Produkt zrodzony... Czytaj dalej
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VIDEO w eventach towarzyszy mi niemal od zawsze. Dlatego dziś właśnie VIDEO będzie bohaterem tego artykułu. Dlaczego Video jest narzędziem przekazu w najbardziej zapamiętywanej formule? Dlaczego Video przejmuje zwykle główną rolę komunikacji i promocji w marketingu?... Czytaj dalej
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Przed nami święto Dzień Kobiet. Hm…Szczerze? Lubię je. Bo zwykle pachnie, bo jest miło, bo jest ze słodkimi akcentami. Lubię – bo czuję jak fajnie jest być kobietą i jak fajnie w tym dniu mężczyźni się zachowują. Drodzy Panowie – jest różnica bycia Kobietą w Dzień... Czytaj dalej
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Trendy i ich pierwsza 10-tka zastały stworzone w zasadzie „przy okazji” w tym miesiącu. Pierwsza potrzeba to Klient – Wiecznie Głodny Zbieracz Nowinek . Druga potrzeba to Ty, Pasjonat Eventów. A trzecia potrzeba, to silna reprezentacja społeczeństwa... Czytaj dalej
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Teambuildingowe scenariusze – Trendy 2014 Scenariusze teambuildingowe to ciężki temat, zwłaszcza dla firm, które już wszystko miały. Dlatego też dziś podsuwam Wam pomysły co się „nosi”, co dostarczane jest w kategorii teambuilding „na wypasie”. Z uwagi, iż mamy... Czytaj dalej
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Zastanawiacie się czasem jak to kiedyś było? Jak wyglądały eventy przeszłości? Czy ich skala była nieco mniejsza, czy też podobna. Dziś kilka fotek z przeszłości z eventów masowych, historycznych i kameralnych. Każda z nich na wagę złota. Ode mnie – dla Was... Czytaj dalej
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Gwiazdeczki, Gwiazdunie, Gwiazdy na eventach Pomimo ostatnio krótkich nocy, zimnych poranków, męczących dni, niewygodnych krzeseł i zbliżającej się wizji noszenia okularów, wrzucam Wam najnowszy wpis o eventowej współpracy z Gwiazdami. Oczywiście to, co znajdziecie... Czytaj dalej
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Zawiniłeś, opiniujesz, jesteś mentorem lub przyjacielem swego powiedzmy „wąskiego” audytorium. Tłumaczysz lub bronisz tego w co wierzysz, w co się angażujesz, co wiesz – że daje forsę. Tym czym można określić ten rozdaj emocji i trendu jest sam Event Marketing. W tym... Czytaj dalej
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Jaki był eventowy rok 2013? Na bogato! Styczeń: Osobowość Roku MICE Poland W Styczniu 2013, poznaliśmy wyniki konkursu Osobowość Roku MICE Poland 2012. Tytuły Osobowości Roku otrzymali : Paweł Barski, Ricoh Polska – Zleceniodawcą Roku, Aleksandra Pietras, DMC... Czytaj dalej
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O Marketing Progress Wrocek : 14-15.11.2013 Konferencja: Marketing Progress – skuteczny event management Organizator: Mind Progress Group. Dolnośląskie. Wrocław. Ponad 200 (dokładnie 238) lokalnych event managerów, marketingowców i podwykonawców miało okazję... Czytaj dalej
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Tomek Tomczyk O Tomku Tomczyku O Kominku można mówić wiele. O tym, że był i jest niepokorny. No jest. Jego książka, to ukłon w kierunku polskiej blogosfery, marketingowców i rynku szukającego oddechu w promocji w social mediach. Lektura obowiązkowa dla tych, którzy... Czytaj dalej
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Blogosfera i rozgłos eventów Potęga blogerów rośnie. Bardzo niedoceniana grupa amatorów-marketingowców, póki co – zaskakuje. Coraz bardziej wskazuje to na zorganizowany ruch. Przyjrzyjmy się statystykom – 457 605 – odsłon miesięcznie z blogu przeslijprzepis.pl... Czytaj dalej
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Tak, tak – storytelling dociera głębiej, stąd dziś nieco więcej o mojej przygodzie, która mnie dopadła z zaskoczenia wczoraj. Hotel Rado zaskakuje Zwykłe miejsca mnie nie zachwycają. W hotelu chcesz zjeść, przespać się i wyruszyć w kolejną podróż, zostawiając w... Czytaj dalej
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Hotel Krasicki w Lidzbarku Warmińskim Hotel Krasicki chciałam obejrzeć już dawno. Dziś zdarzyła się okazja – bo akurat przejeżdżałam obok przez Lidzbark Warmiński. Szkoda było minąć bokiem takiego rodzynka. Tak więc podjeżdżam, parkuję i wchodzę… – „Dzień dobry,... Czytaj dalej
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Kraina współczesnych kowbojów Trafiłam niedawno do miejsca, które jest realizacją szalonego hobby i równie szalonych pasjonatów, którzy je uprawiają. Kim są? Otóż są Kowbojami i czyli uprawiają jazdę „po kowbojsku”. Śmieją się że lepiej wyglądają w dżinsach niż w... Czytaj dalej